Schlage Retail Environment

SMS partnered with Schlage to develop and implement a retail environment that presented a diverse variety of complicated products with ease and visibility.

We started by working with the marketing and sales teams to define the customer's objectives and identify consumer hot-buttons. Industry trends reinforced design concepts which included integrating functional product in the retail environment. Assortment organization, flanked by shelf boards highlighting unique products and messaging resulted in an impressive destination that allows consumers to consume the entire aisle quickly and easily select the product of their choice. Large photographic signage provided a hint of aspiration to project-minded shoppers and made the category visible from many aisles away.

After the Schlage implementation, SMS worked closely with additional suppliers in the category to streamline the presentation across the entire product display, making the retail environment seamless to end-users.