Bacardi Grey Goose

SMS added life and drew awareness to Bacardi's Grey Goose Vodka brand through a chic and innovative yet practical display. Because Grey Goose boxes are taller than they are wide, the product tended to fall over in stores. In order to retain the aesthetic appeal of the packaging, SMS developed attractive trays that successfully hold the product in place without interfering with the box design.

Bacardi needed a way to prominently display Grey Goose as a high-end product in upscale bars and restaurants. We created a six-sided display, designed to look like a melting block of ice, lit from the inside, top, and bottom, with water running down all sides. The display featured the Grey Goose logo etched inside to strengthen the brand identity.