Behr Sample Paint Tower

Behr needed to introduce a new mixable samples product to the consumer in a unique way. The fixture had to hold 175 pounds of merchandise, display three unique paint finishes and reinforce consumer project aspirations. 

Each fixture had to be economical, free-standing and modular, so that it could stand alone or be installed on the corner of existing paint desks in larger retail environments. SMS designed a unique solution and implemented it in 2200 stores in the spring of 2009, introducing a new marketing strategy for Behr samplers.