Hunter Fan Interactive Display

Hunter Fan participated in a test to launch a new product category—home lighting control—in the warehouse channel. Their goal was to present this new product category in a unique way so that consumers could easily understand the benefits as well as the value, since the price point was about half of competitor’s models.

SMS designed a fully interactive display. It is complete with 30 seconds of voice-over audio, synchronized to five independent light boxes, each illuminated with ultrabright LED clusters. A vacuum-formed casing housed the electronics, backlit graphics and a single illuminated push-button to create an educational shelf-to-product display. This innovative display functioned as both a brand and product salesman in casting a convincing point-of-purchase value proposition on demand