Schlage Spinner Mount with Window

Enhance standard pivoting door component in existing lock aisle display to present new technology and lifestyle benefits in an effort to refresh category and spur rapid adoption.

PROMOTION OBJECTIVES

• Maintain existing format, but improve ability to merchandise product at the mount level.
• Display must incite consumer interaction to experience door locking mechanism completely, while communicating style and finish options, in addition to instructing the consumer how to use the product.
• Display must also extol product virtues relative to new technology.
• Design must have 5-7 years shelf-life and signage must be easily updated over time.
  

RESULTS ACHIEVED

SMS added acrylic windows to an existing display format and evolved an existing display paradigm allowing the brand marketing team to promote more than product features - with a renewed focus on lifestyle benefits, the display helps consumers understand how to utilize new technology for better product adoption.

SMS also shared the design enhancements with competitors on Schlage's behalf to benefit the entire category in all channels. In so doing, SMS helped Schlage achieve one of its most successful integrated product launches to date.