KNAACK and WEATHER GUARD

WEATHER GUARD®, KNAACK® and their parent company, Emerson, wanted to develop a promotion to reward customers who purchased WEATHER GUARD truck boxes and KNAACK storage boxes. SMS worked with the client to create the promotion, established an online presence and managed implementation and fulfillment. Initial phases of the promotion helped the client firmly implement the promotional strategy that resulted in an industry-leading 7% lift in products in the off-season.