Behr Paint Display Signage

Behr looked to SMS to create a double-sided, vertical signage system to provide in-aisle product information regarding Behr Paint in one of the largest North American home improvement retailers. In order to comply with ADA requirements, the signage display needed to hang near the saleable product, but always be out of the aisle. The signage system needed to be expandable and interchangeable, providing product promotion that could evolve over the display's lifecycle to remain fresh and consistent with the product assortment.  

SMS designed a universal signage system constructed of sturdy, injection-molded plastic with interchangeable signage placards that can be easily updated. The signage provides product information or detailed material/finish samples at point-of-sale, while complying with ADA requirements.