Wolfgang Pucks

The Wolfgang Puck name holds significant brand equity. SMS was called on to create menu boards for the casual café. The client hoped to retain the upscale image without investing a great deal of resources in the development of signage. We therefore chose lightweight, inexpensive materials that have a high-quality appearance. We took the restaurant's image and offerings into account in designing the look and made the display practical by creating a magnetic board that accommodates interchangeable prices and menu items.